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Well Edge Creative
Well Edge Creative wordmark

Branding & Web Design that tells your story.

I help founders build brands that connect with the right people.

Clarity in your goal.
Direction in your brand.

Every successful brand begins with clarity. I guide you through a structured process that uncovers your purpose, aligns your message, and creates design that truly resonates.

That's Me!

Hi, I'm Jan
Designer · Brand Thinker · Problem-Solver

For the past 7 years I've been helping entrepreneurs, retreat & wellness centers, and small businesses build brands that feel authentic, look distinctive, and work beautifully online.

My approach combines strategic thinking with clean, emotional design — so your audience instantly understands who you are and why you matter.

Discover

That’s how I work.

Every project follows a transparent, strategic process designed to uncover clarity and deliver lasting results.

01

DISCOVER

We define your purpose, audience, and message. This step builds the strategic foundation your brand needs — clear positioning, meaningful storytelling, and a direction that actually moves you forward.

02

DESIGN

Your brand identity takes shape: logo, colors, typography, visual system. Everything is crafted to reflect your purpose and create instant recognition.

03

DELIVER

We turn strategy and design into a ready-to-launch digital experience. Your website becomes clear, intuitive, emotional — and aligned with your long-term goals.

Design

Design that speaks for itself.

Every project is an opportunity to create something that not only looks beautiful but also communicates clearly and resonates deeply with its audience.

Good design doesn’t need explanation — it speaks for itself through clarity, purpose, and impact.

Book a call

Selected Projects

A selection of purposeful branding & web design work created for founders, retreat centers, and small businesses worldwide.

Brisa Bahía retreat center branding mockup across multiple devices
Brisa Bahía · 2025

Brisa Bahía — Retreat brand & website

Story-first brand system and fast, mobile-first website.

Challenge

A new retreat needed a brand that felt warm, professional, and authentic — not corporate or generic.

Solution

Created a cohesive visual identity and storytelling-first website that reflects the retreat's unique character.

Result

A distinctive brand and fast, accessible site that attracts the right guests and communicates genuine hospitality.

BrandingLogoWebdesignWebdev (WordPress, PHP)
Virtuelles Fastnachtsmuseum hero
Virtuelles Fastnachtsmuseum · 2022

Virtuelles Fastnachtsmuseum — digital exhibit

Digital museum experience preserving cultural heritage.

Created design, animations, and content — including a 20-minute interactive Bruegel painting experience (also available in English).

Challenge

Making traditional cultural heritage accessible and engaging in a digital format for diverse audiences.

Solution

Designed an intuitive virtual museum experience with thoughtful UX that honors the content while making it discoverable.

Result

An accessible digital archive that preserves cultural heritage and reaches audiences beyond physical museum limitations.

🏆 Award: German Media Award (Silver)

UXDesignContent CreationAnimation
Case studies — Coming soon →
einfach-schee hero
einfach-schee · 2017 – heute

einfach-schee — full brand & site

End-to-end brand & website as a solo creator.

Challenge

Launching a personal brand from scratch with limited resources and no prior online presence.

Solution

Developed complete brand identity and custom website that established credibility and personality.

Result

A professional online presence that successfully attracted clients and established market position.

BrandingLogoWebdesignWebdev
Case studies — Coming soon →
See more of my work

Logos & Branding

Identities crafted with my clients — each with its own story.

ATA Solo
einfach-schee
Freiheitszirkus
Kulturerbe Fastnacht
Wegmann Unternehmensberatung
Lisa Mary
Well Edge Creative
Reutter Farms
Rocklore Irish Pub

Deliver

What Clients Say

Real words from people I had the pleasure to create with.

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Ready to build a brand with purpose?

If you want clarity, a strong visual identity, and a website that truly reflects your vision — let’s talk.

Prefer to email directly? info@well-edge-creative.com