Filling buckets...


I help founders build brands that connect with the right people.
Every successful brand begins with clarity. I guide you through a structured process that uncovers your purpose, aligns your message, and creates design that truly resonates.
For the past 7 years I've been helping entrepreneurs, retreat & wellness centers, and small businesses build brands that feel authentic, look distinctive, and work beautifully online.
My approach combines strategic thinking with clean, emotional design — so your audience instantly understands who you are and why you matter.
Every project follows a transparent, strategic process designed to uncover clarity and deliver lasting results.
We define your purpose, audience, and message. This step builds the strategic foundation your brand needs — clear positioning, meaningful storytelling, and a direction that actually moves you forward.
Your brand identity takes shape: logo, colors, typography, visual system. Everything is crafted to reflect your purpose and create instant recognition.
We turn strategy and design into a ready-to-launch digital experience. Your website becomes clear, intuitive, emotional — and aligned with your long-term goals.
Every project is an opportunity to create something that not only looks beautiful but also communicates clearly and resonates deeply with its audience.
Good design doesn’t need explanation — it speaks for itself through clarity, purpose, and impact.
A selection of purposeful branding & web design work created for founders, retreat centers, and small businesses worldwide.

Story-first brand system and fast, mobile-first website.
A new retreat needed a brand that felt warm, professional, and authentic — not corporate or generic.
Created a cohesive visual identity and storytelling-first website that reflects the retreat's unique character.
A distinctive brand and fast, accessible site that attracts the right guests and communicates genuine hospitality.

Digital museum experience preserving cultural heritage.
Created design, animations, and content — including a 20-minute interactive Bruegel painting experience (also available in English).
Making traditional cultural heritage accessible and engaging in a digital format for diverse audiences.
Designed an intuitive virtual museum experience with thoughtful UX that honors the content while making it discoverable.
An accessible digital archive that preserves cultural heritage and reaches audiences beyond physical museum limitations.
🏆 Award: German Media Award (Silver)

End-to-end brand & website as a solo creator.
Launching a personal brand from scratch with limited resources and no prior online presence.
Developed complete brand identity and custom website that established credibility and personality.
A professional online presence that successfully attracted clients and established market position.
Identities crafted with my clients — each with its own story.
Real words from people I had the pleasure to create with.
If you want clarity, a strong visual identity, and a website that truly reflects your vision — let’s talk.
Prefer to email directly? info@well-edge-creative.com