Retreat center branding and facilitator-ready wellness retreat website design for a Colombian eco retreat.
Brisa Bahía — Retreat Center Branding & Website Transformation
Before & After
Retreat center branding and facilitator-ready wellness retreat website design for a Colombian eco retreat.
We elevated the Bahia Lodge hostel aesthetic into a facilitator-ready retreat experience.
Before — old Bahia Lodge website (previous owner)
After — New Brisa Bahía retreat website
Before — old Bahia Lodge website (previous owner)
After — New Brisa Bahía retreat website
Every touchpoint is optimized for facilitators booking full-center weeks.
Before becoming "Brisa Bahía", the project existed as the Bahia Lodge – a simple beach lodge website inherited from the previous owner.
The new owners needed a complete transformation: clear branding, a retreat-ready experience, and a website that speaks to facilitators and conscious travelers.
I rebranded the entire project, designed a facilitator-friendly user journey, and built a bilingual WordPress website that finally reflects the jungle location, the holistic experience, and the retreat vision.
Client
Brisa Bahía
Owners
Kary & Nhung
Location
Capurganá, Colombia
Scope
Naming, retreat center branding, bilingual WordPress build
Timeline
16-week engagement (strategy → launch – ongoing)
Logo Transformation
Before — Bahia Lodge Logo
After — Brisa Bahía Logo
The Challenge
Bahia Lodge looked like a budget hostel: mismatched colors, generic copy, outdated photos, and a laggy WordPress theme patched with dozens of unsupported plugins. There was zero yoga retreat website design thinking, so facilitators could not see amenities, logistics, or trust signals.
The Goal
Deliver a purely digital transformation—rename the experience, build a refined retreat center brand identity, architect the content, and launch a high-converting, bilingual site so facilitators can book entire weeks without slow DM threads.
Brand Identity
Brand Identity
We shaped a tactile system inspired by the Colombian coast: hand-drawn patterns, soft sunlit gradients, and typography that balances ritual with clarity.
Modular wordmark and symbol that works on light and dark UI surfaces.
Moodboard mixing lush jungle textures, ocean breeze palettes, and facilitator rituals.
Before: inconsistent blues and generic beige that felt like a hostel.
After: grounded neutrals with botanical accents that highlight calm energy.
Editorial serif headlines paired with a humanist sans serif body that keeps the story readable across long itineraries.
Custom icon suite describing services, lodging, and rituals inside the experience guide.
Brand Strategy Mindmap
Mapped core values, emotional triggers, and facilitator expectations to keep every design decision tied to purpose.
Brand Identity
Brand Strategy Mindmap
We shaped a tactile system inspired by the Colombian coast: hand-drawn patterns, soft sunlit gradients, and typography that balances ritual with clarity.
UX Structure
UX Structure
The site structure leans on retreat center UX design: every navigation path answers the questions facilitators ask about capacity, logistics, sample itineraries, and onsite support.
UX Structure
Website Mindmap
The site structure leans on retreat center UX design: every navigation path answers the questions facilitators ask about capacity, logistics, sample itineraries, and onsite support.
Website Mindmap
Flows for hosts, facilitators, and guests defined how the bilingual experience should introduce every space and service.
Wireframe (Full Website Structure)
The full-length wireframe is sliced into digestible sections so teams can scan each area while still accessing the entire system.
Website Design
Website Design
High-fidelity UI pulls the new palette, typography, and iconography into a responsive wellness retreat website design. Each scroll section sells the eco retreat website experience through story, testimonials, and actionable CTAs.
Mobile Breakpoints
Responsive Design
Facilitators review the experience on their phones first, so every section was built with touch interactions, offline reading, and quick-scroll anchors in mind.
Tablet responsive overview
Mobile retreat homepage UI
The Result
What changed for Kary & Nhung
First facilitator-led retreats booked through the site within a month of launch.
Facilitators now reference the offer checklist and book full-week stays without extra decks.
The new story-first retreat center branding is reused across pitch decks, onboarding docs, and partnerships.
Performance optimizations cut initial load time by 45% on the remote Caribbean connection.
Kary & Nhung now have a dedicated wellness web designer partner for seasonal updates.
Testimonial
A Beautiful Design That Captures Our Essence: Branding & Website We couldn't be happier with the work Jan did for Brisa Bahía. From the initial logo design to the final WordPress website, he truly understood our vision for our boutique eco-retreat center on Colombia's Caribbean coast.
The logo and color palette he created perfectly capture the essence of our brand: tranquil, natural, and inviting. He has an exceptional eye for aesthetics that resonate with the wellness and retreat space. But beyond his design skills, what really stood out was working with him as a person. He was collaborative, responsive, and genuinely invested in bringing our vision to life.
The website itself is exceptional. It beautifully showcases our property while being intuitive and easy to navigate. He clearly understands what retreat centers need from their online presence: a site that not only looks stunning but also effectively communicates the transformational experience we offer.
We highly recommend Jan. He understands the industry, delivers outstanding results, and made the whole process enjoyable.
Kary, Founder & Retreat Partner, Brisa Bahía
— Kary, Co-Founder of Brisa Bahía
Final Showcase
Final Showcase
Visual artifacts that close the story — brand system, guidelines, and the multi-device experience.
Discovery Call
Not sure where to start with your retreat brand or website?
Let’s schedule a short Discovery Call and map your next steps together.
Start Your Project – Discovery Call